Market research and export acceleration

One of the new business models in export empowerment and export development of small and medium enterprises is the export accelerator model. In this model, enterprises are evaluated based on a problem-solving process and their strengths and weaknesses, opportunities and threats in becoming a world-class export enterprise are examined, then a plan is made for each enterprise according to the results of the assessments. The export accelerator model includes a variety of programs that are usually planned and implemented in a period of 9 months to one year. The most important of these activities are:

1. Phase 1 - Export Readiness Assessment (ERA)

2. Phase 2 - Strengthening the business infrastructure

3. Phase 3 - Empowerment

4. Phase 4 - Strategic planning and international marketing research

5. Phase 5 - Development and implementation of business events