Access of Exporters to New Markets through Free Trade and Preferential Agreements

Hesam Beigdolu, in an interview with the Public Relations Department of the Iran Trade Promotion Organization, emphasized that stability in quality and production in accordance with the technical standards of the destination country is the most important need of international markets. He stated: improving the quality of export-oriented goods can lead to market expansion and trade facilitation; in fact, quality in exports is the main competitive advantage.

This economic activist further highlighted investment in research and development, updating formulations and production technologies, using standard raw materials, strict quality control, as well as packaging and branding tailored to the target market as key measures in the path of export-oriented production.

Beigdolu stressed that product quality is not limited to its content alone, but rather the appearance and presentation also have a direct impact on the buyer’s decision.

He also pointed to current challenges, saying that the use of leased business cards is one of the serious problems in exports; such cards are used without production backing or real commitment to the repatriation of export earnings, creating multiple issues for the country’s foreign exchange system.

He noted that eliminating leased cards and making the export process more genuine through real producers would contribute to enhancing quality, expanding markets, preventing currency-related issues, and protecting the domestic industry.

It is worth mentioning that the 29th National Export Day Conference, organized by the Trade Promotion Organization with the aim of supporting exemplary and top national exporters, will be held at the end of October this year. ✅